Fresh, Iconic, Genuine and Modern as the Products They Represent
(New York, NY – November 17, 2010) Since Michael Manes founded M2L in 1992, its mission has been clear…provide fresh yet timeless solutions to design professionals and the clients they serve, while also adding value to the design process. M2L’s newly revamped website is a reflection of this business philosophy. The easy-to-navigate site is a true design resource. It features detailed product information, updates on the company’s Genuine Design initiative, background on iconic finds, as well as special deals on floor samples, etc. In addition, visitors can catch up on streaming industry news.
The handsome layout of the Homepage sets the tone of the website with its user-friendly, informative and interactive interface. Meanwhile the extensive Products section supplies technical information for furniture pieces designed by 300+ renowned and emerging designers. Navigation is easy and products can be saved in a special Favorites file for future reference and team sharing.
Under the News section, users can find M2L’s mission statement, press releases and press clips as well as a current design industry news from the RSS feeds of a number of leading design blogs and news sites. The Genuine Design tab is dedicated to M2L’s Genuine Design campaign, which includes the history, opinions, and case studies relating to design authenticity and intellectual property – a topic that Manes is passionate about. It also features information on the annual Genuine Design Student Competition, which focuses on design integrity and educating students about the harmful impact of knockoffs.
An Iconic Finds tab kicks off with information on Dutch design finds through the decades. Based on a traveling exhibit that M2L organized, this section will be updated with future installments to explore other European designs that truly define the modern aesthetic. Lastly, the Special Values section leads users to the popular virtual showroom of Michael’s Loft, which features an online gallery of floor samples, over-stock furniture and discontinued models from its three showrooms, at prices up to 70% off.
Founded in 1992, M2L distributes genuine modern design from Europe. M2L has introduced a myriad of iconic designers to the American market, that include: Josef Hoffmann, Eileen Grey, Walter Gropius, Eero Aarino and Pierre Paulin, as well as today's design stars like Paolo Piva, Patrick Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more. M2L products can be seen on their website as well as their three showrooms: 135 Madison Ave., NYC 10016; 3334 Cady's Alley, Washington DC 20007; and 104 Boylston Street Boston, MA 02116. The company also hosts an annual student competition called the Genuine Design Scholarship to educate students about knockoffs and their harmful impact on the design industry. For more information, contact them at 800-319-8222 or visit www.m2lcollection.com.
# # #