(New York, NY – December 2012) In addition to celebrating 20 years of business – and establishing itself as a leading distributor of licensed and authorized furnishings from Europe – this year M2L is proud to unveil its own line of fine cabinetry. Based on world-class standards, M2L BRAND was developed for designers that require an architectural wood solution for executive applications. Designed by one of America’s foremost product designers, Manfred Petri, the collection features a range of desks, credenzas and media consoles, combining handwork and superior technical hardware with infinite material options.
According to Michael Manes, President and Founder of M2L, “Over the last 20 years, we’ve built a reputation for providing fresh, iconic and timeless modern design solutions to design professionals and the clients they serve. M2L BRAND adds to our portfolio of design-driven brands but also fills a definite gap in the market for elegant, finely crafted architectural cabinetry.”
The heart of the product is the care to veneer selection and a specially developed urethane finishing system that gives the cabinetry a beautiful natural patina. M2L BRAND uses only the highest-grade American hardwood veneers, offered in standard finishes such as Natural Walnut, Chestnut Walnut, Ebonized Oak and Anigre as well as custom veneers and stains. A variety of top material options including aluminum, leather, stone, and glass (in white or black) also add to the collection’s flexibility.
With no visible hardware – thanks to a concealed, soft touch slide opening system – recessed bases and raised cabinet tops, the collection represents a new line of cabinetry with a balanced and purist architectural form. According to Petri, “BRAND builds on all that I know about cabinetry design, from my years as Design Director of Iil/Geiger International. It was wonderful to work with M2L, who pushes the design process to new heights.”
Founded in 1992, M2L has gained an internationally recognized reputation for presenting fresh and iconic modern design solutions to the American A&D community. M2L has introduced a myriad of iconic designers that include: Josef Hoffmann, Eileen Grey, Alvar Aalto, Walter Gropius, Eero Aarnio and Pierre Paulin, as well as today's design stars like Paolo Piva, Patrick Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more. M2L products can be seen on their website as well as their three showrooms: 135 Madison Ave., NYC 10016; 3334 Cady's Alley, Washington DC 20007; and 104 Boylston Street Boston, MA 02116. For more information, contact them at 800-319-8222 or visit HYPERLINK "http://www.M2L.com" www.M2L.com, HYPERLINK "http://www.facebook.com/M2LGenuineDesign" www.facebook.com/M2LGenuineDesign or HYPERLINK "http://twitter.com/m2linc" http://twitter.com/m2linc.
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Media Contact: Chris Abbate/Kristin Coleman